Sweet Day Card for All

Company & Brand Design Company & Brand Design is a manufacturer and distributor of personal expression products, with a presence in 3,600 retail stores across the United States, Canada, and the UK. The company employs around 100 people and partners with 135 independent and company sales representatives in the U.S., Canada, and abroad. The business operates primarily from its headquarters in Grand Rapids, Michigan, with a distribution center in Wyoming, Michigan, approximately ten miles from the downtown facility.

Mission The company's mission is to connect people by being a family-oriented, fun company that provides trend-driven product choices for celebrations of life.

Brand Company & Brand Design is a celebration-focused, family-owned brand that has been in existence for almost 25 years. The company's wide range of products and price points give it a competitive advantage in the marketplace. It offers a "just right, one-stop solution" with a simple approach: original, trend-ahead, and design-driven concepts to complement any existing inventory or provide a complete line of essentials for a celebration destination. The brand does not follow trends, but sets them.

Butterfly The butterfly represents many things, including a world traveler, a symbol of love, luck, and the resilient human spirit. From the company's perspective, the most exceptional of these is beauty, serving as an everyday reminder of life's infinite possibilities. This beauty inspires expression, transforming ordinary moments into the extraordinary. Just as the butterfly uses its well-developed vision to hone in on its destination, the company shares its vision of a world where there is celebration in each and every day – the daily opportunities to make something special, to make someone smile, and to create something beautiful.

Product Offerings The company offers a wide range of personal expression products, including the "Say It with a Card" line. These cards are designed to express love in a classic way, making them a memorable way to greet someone close. The cards feature appealing designs and messages that are sure to make the recipient smile. Additionally, the company offers seasonal items made of quality materials, which can be paired with the cards to create a classy, lasting keepsake for the recipient.

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